Rihanna, who has been working round the clock on her undeniable Fenty beauty line, have reportedly partnered with LVMH to launch a luxury Maison in Paris.
This morning (Friday May 10th), LVMH Moët Hennessy Louis Vuitton announced in a press release that they’ve partnered with the 31-year-old Bajan-pop star to create a new luxury fashion house called, Fenty.
Being the first woman of color to partner with LVMH, the fashion brand also stated that Rihanna will be in charge of developing her vision of ready to wear clothes, shoes and accessories. And, she will also be behind the commercialize and communication of her brand.
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big day for the culture. thank you Mr.Arnault for believing in this little girl from the left side of an island, and for giving me the opportunity to grow with you at @LVMH . This is proof that nothing is impossible. Glory be to God. 🙏🏿
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In light to the announcement, Rihanna responded:
“Designing a line like this with LVMH is an incredibly special moment for us. Mr. Arnault has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits. I couldn’t imagine a better partner both creatively and business-wise, and I’m ready for the world to see what we have built together.”
Fenty will debut very soon in Spring/Summer 2019, according to LVMH’s press release.
You can read more HERE